PETA collected almost $42 million in donations in 2015 alone, but few donors understand exactly where their money is going. PETA’s short-term goals are to economically cripple these companies, force them to increase the retail price of meat, and nudge consumers toward eating less of it. The group has claimed that it’s “not trying to remove meat from the menu.” But with a stated long-term goal of “total animal liberation,” pushing for animal-welfare changes is just a first step. Its resolutions, if passed, would increase the cost of doing business and lower the value of everyone’s investment. PETA’s goal as a shareholder, of course, is not to turn a profit. After buying just enough shares to qualify, PETA’s pattern is to introduce shareholder resolutions that would require animal-rights-oriented practices in the way animals are handled and slaughtered. In an effort to win more media exposure, PETA has adopted the counter-intuitive tactic of buying stock in restaurant, food, and apparel companies that serve and sell meat, leather, or other animal products. PETA activists, one dressed in a chicken suit, even protested at the church of two executives, annoying worshipers by driving a truck with giant screens of slaughterhouse video back and forth along the street. Not content to write letters and picket the chain restaurant’s offices, PETA’s leaders met with the CEO’s pastor, and visited his country club and the manager of one of his favorite restaurants.
Her response? “More power to SHAC if they can get someone’s attention.”īy 2003, PETA activists had adopted SHAC’s protest techniques, stalking and harassing fast-food restaurant executives. The following year, Newkirk was asked her opinion of SHAC in the Boston Herald. A few months later, SHAC attacked another research industry employee on his doorstep with a chemical spray to his eyes, leaving him temporarily blinded and writhing in pain. The lead attacker was arrested and sentenced to three years in prison. In 2001, three masked SHAC members brutally bludgeoned a medical researcher outside his home in England. This group is notorious for taking protests outside the boardroom and into the living room, attacking their targets at their homes.
PETA has even begun to adopt the tactics of an ALF offshoot known as SHAC (Stop Huntingdon Animal Cruelty). In at least one case, court records show that Ingrid Newkirk herself was involved in an ALF arson. More than 20 years after its inception, PETA continues to hire convicted ALF militants and funds their legal defense. The FBI considers ALF among America’s most active and prolific terrorist groups, but PETA compares it to the Underground Railroad and the French Resistance. In the past, PETA has handled the press for the Animal Liberation Front (ALF), a violent, underground group of fanatics who plant firebombs in restaurants, destroy butcher shops, and torch research labs.
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